Chattanooga sex shops
"We're focusing on wine," said Josh Carter, the owner of St.John's Restaurant who's one of four partners in the venture.
Imbibe still has to get a liquor license from the state, Carter said, which is supposed to occur on Aug. "We'll open, I'll say tentatively, mid-September," he said.
Monday's announcement marks the third time in six months that a mega outdoor retailer has stepped foot into the greater-Chattanooga market.
Earlier this year, two other outdoor giants -- Gander Mountain and Cabela's -- made similar moves.
The stores are famous for their outdoorsy look and feel.
The East Ridge store will have an indoor aquarium and a collection of fish and wildlife mounts, in addition to photos and exhibits focused on the greater-Chattanooga area's outdoor history.